I’m a creative leader, designer, PHOTOGRAPHER and artist BASED IN CHICAGO.

With over 15 years of helping brands shape their customers’ experiences, I combine art & design, strategic thinking, and production expertise to create effective work within budgets and deadlines. This includes creating McDonald’s first ever social media-based sweepstakes, stewarding a 110 year old shoe polish company into a new market, and launching Samsung’s biggest gaming display ever.

I believe that strategy drives creative and that most communication problems can be solved with smart design. I strive to bring energy, humor, and inspiration to everyone I work with. And I embrace experimentation and the virtue of failing forward. I’m highly organized and take pride in my speed and efficiency in getting the job done. While marketing can be chaotic, I maintain a challenging but stable environment for me and my team.

Raised by an immigrant, photographer father and an extroverted mother I thrive in collaborative, creative spaces. I think globally, advocate for accessible design, and the ethical use of AI. I love a good communication challenge, finding ways to make work that hits people in the feels. Outside of work you’ll find me at a comic or anime convention taking photos of cosplayers, painting pictures of hot dogs, or belting it out at a local karaoke bar.

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BRAND EXPERIENCE

Recommended reading

Here are a few of my favorite books that have influenced me throughout my career.