LISTERINE - OOH, Retail, & HCP

LISTERINE’s Wash Your Mouth campaign revealed its new, bolder and cleaner visual brand language. I led my creative team in adapting their campaign for OOH, retail and Health Care Professionals. I also wrote brand guidelines for proper execution across markets. As the global creative lead I oversaw the work produced by local market agencies in North America, Latin America, Europe, and South East Asia.

Roles: creative direction and design

Chris Gallevo / Associate Creative Director
Christian Burger / Senior Art Director, Interactive Designer
Karen Bautista / Junior Art Director