LISTERINE - OOH & RETAIL AMPLIFICATION

LISTERINE’s Wash Your Mouth campaign revealed its new, bolder and cleaner visual brand language. I led my creative team in adapting their campaign for OOH, digital and physical retail. We also created assets for health care professional markets. Lastly, we created brand guidelines for proper design execution. As the global creative lead I oversaw the work produced by local market agencies in North America, Latin America, Europe, and South East Asia.

Roles: creative direction and design

Chris Gallevo / Associate Creative Director
Christian Burger / Senior Art Director, Interactive Designer
Karen Bautista / Junior Art Director