LISTERINE WASH YOUR MOUTH CAMPAIGN AMPLIFICATION

LISTERINE’s Wash Your Mouth campaign revealed it’s new, bolder and cleaner visual brand language. Partnering with their branding and creative agencies my team created execution examples based on the new VBL for out-of-home, social media, digital, and physical retail displays. We also adapted the campaign for use in health care professional markets. And we created brand guidelines for proper design execution. As the global creative lead I oversaw the work produced by local market agencies in North America, Latin America, Europe, and South East Asia.

Role: creative direction, design

Chris Gallevo / Associate Creative Director
Christian Burger / Senior Art Director, Interactive Designer
Karen Bautista / Junior Art Director